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Transform Your Home Into A Tranquil Haven

Tue 4 Mar 2008


Moving with current interior design trends to add more colour in the home, UK paint manufacturer Craig & Rose are launching a new addition – Serenity - to their existing portfolio.
 
Developed specifically with the female in mind, Serenity’s palette of serene colours and finishes represents those soft and natural shades which occur in the outside world, enabling us to bring gentle harmony into the home. Selecting from twenty five shades, across the full spectrum of colour, allows the introduction of a mood of peace and tranquility to be achieved. This modern look is a co-ordinated one, with matt and satin emulsion shades that blend and harmonise, calming trim paints for woodwork and metal, and natural accent colours which can be used to create a feature.
 
For example; using Spa Blue with Serenity Nordic Lake, a coordinating colour from the accent range would help to transform your bathroom into your own personal spa – add bubbles to your bath, light a few candles, pour yourself a glass of wine and indulge in some ‘me time’!
 
Wendy Cormack, Strategic Marketing Manager for Craig & Rose said; “Following extensive consumer and market research, we realized there was an opportunity for a range of premium paint colours which appealed to a specific female audience. With the independent woman in mind, Serenity was born. The colours allow you to create a peaceful retreat in your home where you can kick off your shoes, relax and unwind.’
 
The Serenity range will be available in Focus stores nationwide from the end of January 2008 and online at www.craigandrose.com
 
Ends
 
Notes to editors
·         Established in 1829, Craig & Rose, is the oldest and longest running paint manufacturer in the UK and a market leader in the development, manufacture and supply of high quality inspirational paints.
·         Serenity compliments existing lines produced by Craig & Rose including 1829 and Opulence, available in B&Q stores and on-line at www.craigandrose.com.
·         Craig & Rose also produce Kelly Hoppen’s Perfect Neutral’s designer paint range  
 
 
 
Product
Size
Suitable for
Price
Acrylic Matt Emulsion
100ml
2.5L
Interior walls and ceilings
£1.99
£16.99
Acrylic Satin Emulsion
2.5L
Interior walls and ceilings
£16.99
Trim Paint (Acrylic Eggshell)
750ML
Wood, furniture and radiators
£8.99
Accent Colours – Satin
1.25L
Interior walls and ceilings
£10.99
Accent Colours – Matt
1.25L
Interior walls and ceilings
£10.99
 
 
 
Media Enquiries
McLaughlin Gibson Communications
 
Sharon McLaughlin, T 0141 331 5326 M 07887 986009