Last month saw the return of the most important event in the UK design calendar – London Design Festival. As ever, it was as generous in innovation and perspective as artistry.
London Design Festival is held annually and attracts influential designers, traders and spectators from around the world, giving London the pleasure of showcasing a bill of ingeniously creative installations, landmark projects and exhibitions throughout the city.
One of the integral parts of the festival is The London Design Fair; a four-day trade fair situated in The Old Truman Brewery in East London. The fair provides a platform of exposure for 550 exhibitors from 40 different countries and is where we chose to exhibit a new expertly curated collection of colours soon to be launched into our 1829 collection.
The festival showcases up-and-coming designers that are currently disrupting the aesthetics of form and dictating the new boundaries of interior design. These interchangeable and progressive patterns and shapes are known as trends. Trends steer the general direction that design is developing and moving towards.
So, what were some of the dominating trends displayed throughout the festival? And how do these big ideas develop into everyday design choices?
Sustainability is a global responsibility and was reflected through the work of designers across the festival. This impacted on their design from influencing where they source their materials, right through to the way they produce their work. London Design Fair has taken a strong social stance this year on sustainability, giving all in the design world something to talk about. If you managed to find time to visit the hub of the festival, which has been the Victoria & Albert Museum (V&A) for the last decade, you would have witnessed a mesmerising piece suspended above the museum’s lobby addressing the issue of plastic in our oceans – ‘Sea Thing’ created by Sam Jacobs.
Elsewhere, students from The Royal College of Art took to the streets to make furniture out of waste. Fernado Laposse created colourful Totomoxtle veneer from Mexican corn husks and special food stalls served up information on food sustainability as well as lunch!
Totomoxtle – made from Corn Husks
In textiles there is a huge influx of trending natural fibres such as hemp, linen and wool. When trying to achieve this look, use anything that is naturally sourced and organic.
Colour schemes have also been influenced by the eco-friendly philosophy; natural palettes are currently all the rage! Rich jewelled forest greens and moody ocean blues, energizing corals, earthly clay in dusty terracotta tones and the burnt mustard brown sunset tones of the desert.
To bring this trend into any room try these colours on your walls or ceilings from our 1829 collection: Venetian Red, Fresh Plaster, Papyrus, Pentland (shown below) and Angelica
The sustainability trend has culminated into an eruption of jungle organza, from jungle palm prints, wallpapers and fabrics to murals and candles, ‘Biophilia’ has arrived! The biophilia hypothesis suggests that humans possess an innate tendency to seek connections with nature.
To create this look pair deep moody tones with natural organic accented furniture and accessories. For example: Payne’s Grey looks fantastic with rattan accented furniture and don’t forget the plant!
Natural & Soft Shaping
Designer at LDF also took inspiration from other elements of nature, such as organic structures like tree trunks, decorative coral, and the constellations of stars in the night sky.
This has led to more architects and designers creating serene pockets of calm and tranquillity in their schemes, manifesting in rounded, softer shapes with less sharp edges and hard lines and more natural waves and curves. This cursive trend can be found in furniture, lighting, layouts and accessories.
A curvaceous and creative seating area was created by British designer Paul Cocksedge, this exquisite take on outdoor seating both celebrates London’s love of the outside and is made from recycled floor planks.
The four-day festival was an unforgettable experience for the city and Craig and Rose.
To reserve one of our new colour cards before these 11 new colours officially launch in December click here.