At Craig & Rose we are all about empowering creativity and encouraging our customers to create homes that reflect their own personal style. The designs that you have created over the years are often inspired by your own personal experiences. Tell us about how important this is to you and why you think it resonates so well with people.
We create Mini Moderns wallpaper collections with the design ethos: ‘Pattern with a story’. This means all our designs have a strong personal narrative, based on our personal experiences and passions, and strongly rooted in our love of 20th-century design. We take inspiration from film, books, music, our collections of vintage ephemera and our interest in social history. This is how we have always worked, and it is important for us, as we always want our designs to mean something both to us and the people that choose to live with our products every day of their lives. What we find really exciting is that our customers enhance our designs with their own stories and the patterns seem to evoke their own memories and interests.